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Mega Roll

A mystery collectible dice game in a D20 box. Roll for initiative, open the scroll, battle in 15 to 30 minutes.

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Product · Game design · Packaging

The MEGA ROLL logo in bubbly black letters with a pink, cyan, green and yellow offset shadow, on cream.

About the project

Mega Roll is a mystery collectible adventure dice game. Each $29.99 box, a kraft D20-shaped box, holds a random character from Series 001: a vinyl mini, a seven-piece custom dice set, a scenario scroll, a character sheet and three character-specific ability cards.

Players roll the box for initiative (the highest roll becomes the Scroll Keeper), open the scroll and battle in 15 to 30 minutes. It sits between blind-box collectibles, tabletop gaming and designer toys.

The landing page lets you play the first rule: three heroes roll a D20 with a clack and tumbling numbers, the winner becomes the Scroll Keeper and the scroll opens. Character cards tilt like real holo cards, and the ability cards fan out so you can drag one up to play it.

Status

A product concept with brand, characters, game rules (v0.2), a pricing ladder and a landing page with a waitlist. The planned route is Kickstarter. There's no physical production yet, and the product renders are AI-assisted visuals.

What was interesting

  1. 01

    One product, three disciplines. Character and packaging design, a playable game system and a business plan (pricing ladder, Kickstarter route, unit economics) behind the same brand.

  2. 02

    Cutting complexity on purpose. The rules went from a dual-chip economy and multi-step turns to three steps (Roll, Activate, Pass) after testing against 'pick it up and play in five minutes'.

  3. 03

    The landing page uses the game itself. Visitors roll for initiative and play an ability card instead of reading about them.

  4. 04

    Physical product details on the page. Holo foil on the art window, kraft packaging color and wax-seal scrolls carry the product onto the screen.

Gallery

11 figures
The Mega Roll box, a kraft-paper D20 with embossed numbers, on a cream background.
Fig. 01The box. A kraft D20.
The Mega Roll landing page, "MEGA ROLL" in bubbly black letters with a pink, cyan and yellow offset, above the kraft D20 box.
Fig. 02The landing page hero.
The Rot Paladin character card, an armored knight with green rot, stats HP 20, power 7, shield 9, speed 2 and two abilities.
Fig. 03Character card. The Rot Paladin.
The Dream Beast character card, a pink many-eyed cat creature, with stats and the abilities Dream Haze and Nightmare Lurk.
Fig. 04Character card. The Dream Beast.
The Crushing Blow ability card, a pink skull and crossbones on a cream card with a pink edge.
Fig. 05Ability card. Crushing Blow.
A vinyl mini of the Rot Paladin, a horned armored knight with glowing green cracks, holding a mace and shield.
Fig. 06Vinyl mini. Rot Paladin.
A vinyl mini of the Spellbender, a hooded blue wizard with glowing eyes holding a crystal staff.
Fig. 07Vinyl mini. Spellbender.
A vinyl mini of the Dream Beast, a pink cat creature covered in eyes with tentacle tails.
Fig. 08Vinyl mini. Dream Beast.
A seven-piece black dice set with red numbers and green and pink flecks.
Fig. 09Dice set. Rot Paladin.
A seven-piece translucent blue dice set with swirling purple and gold inclusions.
Fig. 10Dice set. Spellbender.
A seven-piece translucent cream dice set with pink numbers.
Fig. 11Dice set. Dream Beast.